Every bride deserves a gown that makes her feel radiant, confident, and unforgettable on her wedding day. At White Gold Bridal, we know how important this moment is — which is why we are thrilled to announce our exclusive Stock Clearance Event, taking place on Saturday 27th September from 9am–5pm at our boutique in Ballymena, Northern Ireland. This one-day wedding dress sample sale Ireland is your chance to find your dream gown at once-in-a-lifetime prices.
What to expect at the Stock Clearance Event
This event is designed to make room for our new season arrivals, meaning our current collection of designer gowns will be available at incredible prices — but only for one day, and only while stock lasts. Brides across Belfast, Derry/Londonderry, and beyond travel to our boutique for this special event.
- Bridal gowns from just £250–£495
Featuring breathtaking designs from world-renowned names including Martina Liana, Emma Bridals, Essence of Australia, and Eliza Jane Howell (London). These gowns combine elegance, luxury, and timeless style. - Bridesmaids dresses from only £15
A unique chance to coordinate your bridal party on a budget. Choose matching gowns or mix-and-match styles to suit every bridesmaid. - Free appointments for this event only
To ensure you receive the service you deserve, we are offering free appointments exclusively for this event. Registration is required and spaces are limited.
Why brides choose White Gold Bridal
As one of Northern Ireland’s most trusted bridal boutiques, we’ve built a reputation for exceptional service and an exquisite handpicked collection. Here’s why brides choose us:
- Designer gowns – Stocking internationally recognised designers known for their craftsmanship and style.
- Personal service – Private, relaxed appointments with supportive consultants.
- Affordable luxury – Clearance prices start from just £250, offering high-end gowns without compromise.
- Easy access – Our Ballymena boutique offers free parking and wheelchair accessibility.
As a family-run business, our passion lies in helping brides step into the magic of their wedding day with confidence and joy. Your happiness is at the heart of everything we do.
How to get to White Gold Bridal from Belfast
Travelling to our boutique for the Stock Clearance Event is simple. Here are your options:
- By car: Take the M2 motorway northbound from Belfast, continue on the A26 towards Ballymena, then follow signs to Broughshane. Approximate travel time is 40–45 minutes. Free parking is available at the boutique.
- By train: From Great Victoria Street or Lanyon Place, take a train to Ballymena (approx. 50 minutes). From Ballymena station, a short taxi ride brings you directly to our boutique.
- By bus: Goldline coaches run frequently between Belfast and Ballymena, with the journey taking about one hour.
Map of Ireland
Tips for making the most of the sale
- Book early – Appointments are free but limited. Secure your spot now.
- Bring your bridal party – Share the fun with family or friends whose opinions you trust.
- Keep an open mind – Many brides fall in love with a gown they never expected.
- Wear the right undergarments – Neutral lingerie and a strapless bra are best for fittings.
- Set a budget – With gowns starting at £250, it’s easy to find luxury within reach.
Event details at a glance
- Date: Saturday 27th September
- Time: 9am–5pm
- Location: White Gold Bridal Boutique, Raceview Mill, Ballymena
- Parking: Free parking available
- Accessibility: Wheelchair accessible
- Appointments: Free (registration required)
To book your appointment, email dorothy@whitegoldbridal.com or call 028 2586 1826.
Step into the magic
The White Gold Bridal Stock Clearance Event is more than just a sale — it’s an opportunity for brides across Ireland and Northern Ireland to begin their wedding journey with joy, confidence, and a gown they truly love. Whether you’re planning a Belfast wedding, a countryside celebration, or a chic city ceremony, this is your chance to find your perfect dress at an unbeatable price. We can’t wait to welcome you into our boutique and help you find the gown that will make your big day unforgettable.